Can you think like Leonardo da Vinci? Yes you can!

Michael J. Gelb's book, How To Think Like Leonardo da Vinci, an Amazon & NY Times best-seller, derives vital lessons from the greatest genius who ever lived that we can apply to our lives today. We were engaged to adapt the book into an online, interactive video course. It took months of writing and research to develop a script, in collaboration with the author, that delivers the impact of the book and beyond. We developed fun and challenging interactive explorations that reinforced the concepts and built upon each of the seven principles of thinking like a genius everyday.

We had the pleasure of shooting in a wonderful studio at the Beckoning Path and created a set that paid homage to the great master of art and science. Our small and innovative crew shot with 3 cameras. A 6k camera gave us great flexibility in our 4k edit, and a jib added beautiful life and movement. We added dynamic motion graphics and 3d animation throughout to enhance the storylines and viewer interactivity. We edited the 6.5 hour course into 39 digestible and engaging segments. The course has been receiving rave reviews from fans old and new.

We were also engaged to lead up the marketing efforts for the course. We launched both paid and organic campaigns, created a variety of promo videos, marketing assets, and a quiz funnel. We also partnered with hi-level affiliates to promote valuable webinars, interviews and info sessions with the author which has attracted new audiences worldwide. Audiences continue toexpand and viewers around the globe are reporting life changing benefits from their interaction with the course.